Wednesday, August 4, 2010

Did you ever wonder how extensively Bronner's advertises its Christmas store?

Did you ever wonder how extensively Bronner's advertises its Christmas store?

By David McClelland

As we travel, I am always impressed at how far away from Frankenmuth, Michigan we pass large billboards advertising Bronner's. I wondered just how many of these billboards there are and how far reaching they advertise. I did the research and here is what I found.

It turns out that there are currently more than 60 Bronner's billboards and they are located in seven states. The one furthest from Frankenmuth is located on I-75 near Ocala, Florida, north of Disney World. Bronner's is the world's largest Christmas store.

Of course, billboards are just one form of advertising for this successful Michigan company. Bronner's distributes over three million retail catalogs annually. They do web site sales from www.bronners.com. They offer about 3,000 items for sale online. They advertise in over 80 different newspapers and publications. All of this advertising certainly appears to be paying off for Bronner's.

Bronner's has been in business since 1945 and they have been in their current location in Frankenmuth since 1977. They have expanded many times with their most recent addition coming in 2002. They are open 361 days a year and, during peak seasons, employ a staff of 650 members. Over two million guests visit Bronner's annually. Their Christmas merchandise offering is truly amazing. One example: They carry 150 different styles of nutcrackers. They ship about 200,000 packages per year, worldwide. With all of their lighted decorations, their electric bill runs more than $900 per day. If all of the Christmas light sets they sell annually were stretched out in a straight line, end-to-end, they would span about 530 miles. If you can't find the Christmas decorations to suit your needs at Bronner's, you just may not be able to satisfy them anywhere. Finally, if you haven't visited their store lately, you owe it to yourself to do so prior to or during this holiday season.

1 Comments:

Blogger llibka said...

David, thanks for your post about Bronner's. Wally Bronner was a sign painter before the business evolved into Christmas decorations so billboards held a special place in his heart.
Lori Libka
communications assistant
Bronner's CHRISTmas Wonderland

August 5, 2010 at 9:47 AM 

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